Atul has been associated with more than 3000 hours of content production for various platforms like Movies, Television, Advertisement films, Live Sports, Packaged Shows, Information Technology, Studios & Computer Graphics etc. during his career spanning 32 years in the Entertainment Industry. From the start, Atul is driven with a mission of transfiguring the Indian Entertainment Fraternity by questioning the power & Impact of Entertainment on the society. Atul believes that reinvention is the name of the game, and people who can infuse fresh energy, and can bring new ideas are the ones who must spearhead this movement, thus he welcomes fresh talent and is willing to provide them a platform to express their creativity and explore new ground both technically and thematically. He has presented and promoted new talent over last almost 3 decades.

The re-launch of Shekhar Suman in the famous TV series ‘Reporter’, Ashutosh Rana and Sandhya Mridul in TV series ‘Farz’ or Navjot Singh Siddhu as commentator during Cricket World Cup ’99 – Atul was heading production for all these projects.

Atul is also a music enthusiast who appreciates and encourages fusion of various forms and styles of music. He introduced Sajjad Ali Chandwani in the Hindi feature film ‘Bhairavi’ & Gourov Dasgupta, Sharib – Toshi and Ujjaini in ‘Summer 2007’. In 2002 Kailash Kher sang a Bhajan in the first ever Daily Mythological TV Series ‘Darshan Do Bhagwaan’ and many more, the list is long. Atul is the founder of live musical extravaganza ‘Mousiqui’.

He is also the founder of ‘Kisan Cricket League’, a grassroots level sports ecosystem initiative that launches later in 2020. He was the Associate Producer of an international co-production ‘Bombairiya’ with Radhika Apte in the lead role and will release Hindi Feature Films ‘Money Devo Bhava’ and ‘Paranoia’ in next few months after situation becomes normal from Covid19.

In his endeavor to produce globally attractive content, Atul is currently in the process of building partnerships with international writers, producers and technicians. Atul had successfully collaborated with Berlin based late Frank Stehling of PRIMEXCHANGE on the initiative ‘PRIMEJOBS’ as well as production, distribution and marketing of film & television between India and Europe.

IsoFest is Atul’s initiative for Film Graffiti. Atul believes it is a great time to welcome aspirational film makers to the community by celebrating content created in isolation. He is confident that solitude and restrictions would bring out something from deep within the creative minds, and added with the intrinsic paranoia of the unknown, may also bring out unshackled produce.